Author: Pamela Yates
Slow is the new Fast
Watching the recent amazing rescue scenes in the caves in Thailand reiterates the slow is fast motto. SEALs have a slogan “Slow is smooth. Smooth is fast.” So, the next time you are in the middle of a fast sprint, take time to breathe and get to know your inner tortoise. It will help you focus on the task ahead and ensure that rework is reduced in the future.
In his book Endurance, astronaut Scott Kelly’s story of his year aboard the International Space Station, he recalled: “Slow is efficient. Efficient is fast. Slow is fast.” It’s a translation of an old Latin tag, festina lente, “hurry slowly”. It means that trying to do things too fast often means you waste time going back to correct your mistakes: the fastest way of accomplishing something is to work carefully and methodically.
Do you sometimes feel we never have time to do it right but we always have time to do it over? The problem could have been avoided with a slower, more careful approach. In our business where agile sprints are the order of the day, there are times when speed needs to be compromised by attention to detail. A quick solution may be fine for the immediate future, but down the track another development dependent on the earlier solution can be impacted by a poorly thought through short-cut.
Fast thinking works is great in a well-known context. You save time when you don’t have to deliberate over details and nuances to make informed decisions. But, in more complex, unfamiliar circumstances fast thinking can lead to extremely poor decisions. Jumping to ill-founded conclusions because of pressure to achieve the short-term goal can lead to longer term issues.
If you are a software developer you may find the book “Thinking, Fast and Slow” by Daniel Kahneman valuable.
Who is the Resource Investigator on your Team?
Whether your team manages a project or “business as usual” outcomes, the role of a resource investigator is something you may want to consider. It assumes, quite rightly, that the world around us continues to change and there may be new opportunities to explore and exploit which will make your team more effective or efficient. This role requires someone to make external contacts, to explore and exploit, to develop ideas and to enthuse others.
The research of Dr. Meredith Belbin led to the development of Belbin Team Roles, nine clusters of behaviour that individuals adopt when participating in a team. One of the roles identified is that of a Resource Investigator.
Resource Investigators are natural communicators, able to establish rapport quickly, to extend the range of the team’s useful contacts and partnerships. They are best placed to go out and discover new possibilities, whether within the organisation or externally. They can then report back to the team and together they can decide whether to capitalise on new developments. Without them, the team risks stagnating – becoming too inward-looking and inefficient.
While you may be unable to appoint a dedicated Resource Investigator, it may be a role which one of your team can pick up. A Business Analyst for example who is outgoing, inquisitive, persuasive and affable would be able to take on this responsibility.
There are, of course pitfalls in the role. Resource Investigators thrive on the excitement of the new and lose enthusiasm quickly, wanting to move onto the next big thing. And if their recommendations are not robust they can waste the team’s time with some of their ideas.
But, research has demonstrated that teams with a wide range of complementary behaviours consistently outperform those that are more homogeneous when dealing with high risk complex issues. The role of the Research Investigator is one that should be included in the mix.
Mind Tools has a very good outline of the Belbin Team Roles.
Advertising meets Artificial Intelligence
Advertising is such a ubiquitous part of our lives that it is hard to imagine a future without it. But with the arrival of social media there has been a major change in the advertising spend. It is predicted that AI will have an even greater impact on advertising as many purchasing decisions will be made by your own personal assistant such as JARVIS from Iron Man.
If you are receiving a barrage of unwanted, unnecessary and irrelevant advertising messages, whether through television, social media or on your selected movie channel, then this will give you heart. We know that advertising is becoming more tailored to our perceived needs. Just search for an item on Google and suddenly you are bombarded with ads for similar products each time you go to a news or social medial site. But there is so much information out there, and often you have little time to digest and decide on your purchase. Buyer’s remorse can be the result. Artificial Intelligence can filter the information and provide you with the best offerings for your requirements.
Soon, it is predicted that 80% of the advertising process will be automated with more personalised individual offers, engaging through any device you use. Is this farewell to standard TV and newspaper advertising? We hope so, but it means that you will continue to find personalised messages everywhere you look on-line.
Gartner says that next year 20% of user interactions with smartphones will take place via virtual personal assistants. And that is only the start; AI is going to have a major impact on our purchasing decisions. Imagine a future when you simply say to your personal assistant “I’m low on toothpaste, buy me some.” In less than a second, it considers all the options, the pricing, the published client-satisfaction reports and perhaps, it also evaluates your genome to understand exactly which flavour formulation is likely to excite your taste buds. And, finally it completes the purchase. The alternative will be smart toothpaste packaging which knows when you are about to use the last squeeze and automatically adds toothpaste to the grocery list and sends it to the supplier, so you never run out and no more toothpaste ads!
We have many questions? Do I really want to pass my buying decisions on to my personal assistant? I enjoy the researching and selection experience; how will that change?
Artificial intelligence is evolving quickly with developments around the world making use of the capabilities that are beyond our imagining. As AI becomes pervasive in our lives the way we display and consume advertisements will change with it.
I have a friend holidaying in Italy (lucky thing) and have been following her travels through Instagram. It is wonderful to see all those fabulous places on-line. Then last week I received a postcard through the mail. Remember them, a cheesy photo of a location and then enough room to say “having a great time” on the back. But it is the postcard that brought the most joy. I now have it sitting above my desk and gaze at the beautiful Mediterranean as it is wet and windy outside. There is something personal about receiving mail which cannot be replicated on-line.
While I enjoy browsing the internet, following the news and keeping in touch with friends on-line, I find something very satisfying about the printed medium. I prefer hard copy books and magazines rather than e-reader versions. It is very relaxing to put away the technology, grab a coffee and sit down with a new magazine. I think this may be a generational perspective, but if you have been to the library and seen the young children absorbed in a book, maybe the tactile and tangible characteristics of the paper and ink will continue to appeal into the future.
As a communications specialist, I know that email and social media are very effective communications channels, but when overused become tiresome and irritating. It is also very easy to hit delete on unwanted email, or to forget them if they drop below the screen. Paper based communication can compliment the on-line environment. I create a bi-monthly business newsletter which is printed and posted to a wide audience. While there are some that prefer to receive the newsletter on-line, most are happy to get a personally addressed envelope in their mail and enjoy the hard-copy version. We know that some will be discarded immediately, but many will be shared with others, the most positive outcome.
It is interesting that major retail organisations continue to invest in brochures and flyers, regarded as junk mail by some, as part of their advertising campaigns. There must be a continued audience for all that paper stuffed into letter boxes across the country.
For me, I love to get communications through the post, except for bills of course. There is something touching about a card or letter that makes a connection that emails, Instagram, Facebook etc. cannot emulate. Next time you are on holiday send a postcard to your nearest and dearest, I am sure they will thank you for it.