Managing Digital Transformation
Managing Digital Transformation
Digital transformation will impact every part of your operation. While having access to the appropriate technologies is part of the story, there are changes that are needed right across the organisation. Various commentators believe it starts with a fundamental concept of being customer centric. Most agree that success is dependent on the ability to manage the complexities of organisational change, process improvement, technology integration and content management. In our experience there are a range of innovation strategies that clients use.
· Incremental Improvement
o Essentially continuous improvement to existing products and services
· Adjacent Innovation
o Enhancing your offerings with new services using new technologies
o Reinventing the organisation to take advantage of new technologies adding new markets and new services
For some this is a major reinvention, where they are making changes to all areas of their business and reshaping their business model to take advantage of the latest technology. BCITO for example are delivering more and more of their training services through digital channels. While they recognise that face to face interaction is important they have been able to develop additional digital communities for those in secondary schools looking for a future in the building industry for example. While a stable and effective technology platform is critical to their success, it is the ability to translate the opportunities and implement change throughout the organisation that bring the rewards.
Other organisations are implementing projects adjacent to their existing environment, creating new services or building digital relationships with existing clients. Many of our iMIS users are managing more and more contacts with their members though digital channels. A by-product of a digital relationship is the valuable data that can be mined to better understand individual requirements and wants. This enables our iMIS clients to be able to tailor communications to specific needs of their members and engage directly with individuals to deliver the appropriate services in a timely manner.
And then there are those that are making incremental improvements to their existing products and services. They are taking advantage of the digital environment to enhance their services and delivery models.
Whatever digital strategy is in place, there is a sense that these technologies are disrupting the status quo in a way we haven’t seen since the arrival of the internet. While it is a little unnerving and daunting it is also exciting. Each month we are seeing more and more change, from scooters on our streets to automatic reimbursements of tax overpayments. Often it is only in looking back that you see the magnitude of the change we are experiencing. What will our world look like in 2029?
McKinsey have written a very realistic article on the ups and downs of digital transformation. They say “Digital transformations are even more difficult than traditional change efforts to pull off. But the results from the most effective transformations point to five factors for success.” We would suggest you read this article if you are managing or working on a digital transformation strategy. Unlocking success in digital transformations
If you need help with your digital strategy or projects do not hesitate to contact us.Posted on: July 14, 2019Pamela Yates