End of Advertising as we know it?
Advertising meets Artificial Intelligence
Advertising is such a ubiquitous part of our lives that it is hard to imagine a future without it. But with the arrival of social media there has been a major change in the advertising spend. It is predicted that AI will have an even greater impact on advertising as many purchasing decisions will be made by your own personal assistant such as JARVIS from Iron Man.
If you are receiving a barrage of unwanted, unnecessary and irrelevant advertising messages, whether through television, social media or on your selected movie channel, then this will give you heart. We know that advertising is becoming more tailored to our perceived needs. Just search for an item on Google and suddenly you are bombarded with ads for similar products each time you go to a news or social medial site. But there is so much information out there, and often you have little time to digest and decide on your purchase. Buyer’s remorse can be the result. Artificial Intelligence can filter the information and provide you with the best offerings for your requirements.
Soon, it is predicted that 80% of the advertising process will be automated with more personalised individual offers, engaging through any device you use. Is this farewell to standard TV and newspaper advertising? We hope so, but it means that you will continue to find personalised messages everywhere you look on-line.
Gartner says that next year 20% of user interactions with smartphones will take place via virtual personal assistants. And that is only the start; AI is going to have a major impact on our purchasing decisions. Imagine a future when you simply say to your personal assistant “I’m low on toothpaste, buy me some.” In less than a second, it considers all the options, the pricing, the published client-satisfaction reports and perhaps, it also evaluates your genome to understand exactly which flavour formulation is likely to excite your taste buds. And, finally it completes the purchase. The alternative will be smart toothpaste packaging which knows when you are about to use the last squeeze and automatically adds toothpaste to the grocery list and sends it to the supplier, so you never run out and no more toothpaste ads!
We have many questions? Do I really want to pass my buying decisions on to my personal assistant? I enjoy the researching and selection experience; how will that change?
Artificial intelligence is evolving quickly with developments around the world making use of the capabilities that are beyond our imagining. As AI becomes pervasive in our lives the way we display and consume advertisements will change with it.